Mission:
To evoke emotion throughout the world by presenting live entertainment experiences.
Philosophy:
The AE team considers life to be a consortium of experiences, each containing various elements such as time of day, location, environment, participants, activity, etc. Although similarities may exist, no two experiences are made up of the exact same elements.
During the course of every experience there are two critical points that largely drive our eventual impression:
Sensory Interaction and Emotional Response.
Sensory Interaction…
is quite simply the way in which our senses receive an experience. How do we hear, taste, see, touch and smell an experience? Without being aware of it, our senses are immediately engaged and a subconscious impression is formed.Emotional Response…
refers to how an experience makes us feel. After our senses are stimulated, with or without any active engagement, we form an Emotional Response. This occurrence is the most critical point when forming an impression of any experience.When designing and providing entertainment, these theories are deeply considered and integrated as a key component of our execution. This practice allows us to actively participate in guiding our clients' overall impression of the entertainment experience we're providing for them.
Objective-Driven:
A common mistake when designing and presenting entertainment is going through the process without clearly defining objectives. Clients often ask us to present entertainment experiences for the sake of entertaining their guests. At AE we do our best to provide our clients with more than just entertaining experiences. We make it a priority to determine primary and secondary project objectives to maximize the final impression we leave with our guests.
Once we have clearly defined these objectives, we are able to design and or present the most impressionable entertainment experience possible, giving our clients the highest rate of return on their investment.
